Top Tips for Building a Strong Online Brand Identity

One of the biggest changes brought about by the Internet is that millions more people have the opportunity to run their own businesses than ever before. Plenty have made use of this opportunity, but not everybody can be a winner in the commercial world. Fewer barriers to entry mean that competition has drastically intensified. If you want customers to choose your business, it is more important than ever to create a brand that people remember. Here are some top tips for doing just that.

Feature key brand elements on your website

Your website is your online base of operations. Internet users might come across your brand in other places, but ultimately you want them to end up on your site and that will be your biggest opportunity to make your brand stick in their minds. Make sure that your company name, logo, and slogan are prominent. Also include a detailed “about us” page where customers can learn more about your brand’s history, values, and mission.

Incorporate SEO

Search engine optimisation is all about getting major search engines like Google to show your site earlier in the search results for some phrases related to your business. Search engines are still the first place most people go when they open their web browser, so they can send an awful lot of traffic your way. However, they will not do this unless they view your site as trustworthy and authoritative. You can achieve this using a combination of quality content and technical tricks, but the amount of work it takes to move the needle these days is substantial. Many companies let agencies like King Kong handle SEO on their behalf.

Use social listening

A big advantage of the Internet for brand management is that it is easier to find out what people are saying about your business. The technical name for this is “social listening,” and it is something that every business should be taking advantage of. Monitoring social media conversations and online reviews to find out what customers are saying can help you to improve your products and resolve their problems.

Conclusion

These tips can help you get started promoting your brand online, but there are plenty more online strategies you can use. Social media, influencer marketing, and email newsletters can all be extremely powerful. However, remember to analyse your brand’s performance too. Your efforts at using any method may be wasted if you do not keep track of how well it is working.